Tag Archives: target audience

Market Your Book Like It’s Your Business

by Zac Workman, Marketing Specialist

Your book is a business….so treat it as such.  Daydreaming about the best-sellers list won’t get you any closer to breaking the top 10.  So how do you market a book like you would a business?  Let’s start with a few simple questions that will help you identify the best way to market your new book.  Like any business, these questions are key to identifying and creating a successful marketing plan for your book.

  1. What are your goals?  What is the purpose of writing your book and what do you want to accomplish?  The case may be that you are just interested in making your book available for family and friends or maybe you are hoping to sell thousands of books.  Whatever the case may be make sure your goals are realistic and achievable.
  2. Who is your target market?  Let’s consider the Christian genre which is vast so you must define who exactly you are targeting and why.  Knowing your audience will help you decide how to sell your book to readers.  Consider the demographics of your audience to determine your marketing focus.  If you find your target to be a very small niche group, marketing will be extremely important and it will need to be very focused.  If this is the case, you may want to consider expanding the appeal of your book by making some changes to increase your customer base.
  3. What makes your product appealing to your target market? Labeling your book “Christian” isn’t enough.  You need to identify what makes your book stand out and use this to your advantage.  Consider the specific characteristics about your book that appeal to your audience.  Maybe you are an expert on the subject matter of your book or you have a unique story or point of view.  Whatever the appeal of your book is, it is essential to identify what separates your book out from the competition and then using it to your advantage.
  4. Where does your product fit within your industry?  The Christian book industry is very large so you need to identify where you fit within that industry.  Start by identifying who your competition is and what their strengths and weaknesses are.  Focus on their weaknesses, because this is where you have an advantage.
  5. Where is the best place to reach the target market?  So how will your reach your audience?  In today’s digital world, start on the Internet, including searching for related websites, and using social media sites like Facebook, Twitter, website reviews, blogs, and e-mail marketing.  The majority of your books will sell through some venue on the Internet, and it makes sense to start your marketing efforts there.

Stay tuned on tips to execute that all important marketing plan!

Branding 101: Understand Your Target Audience

by Joe Bayern, Senior Vice President

The first—and possibly most important—rule in marketing is:  Who are my customers? When asked who their target audience is many authors respond, “Every man, woman and child in America.”  It’s great to be ambitious, but segmenting your audience is critical to success.  You can’t try to be everything to everyone and expect to be successful.  Be thoughtful and honest about the people who would be interested in your book, then develop a targeted marketing plan to reach those people.  Not only will you have a greater chance of success, but you won’t squander valuable resources marketing to people who weren’t going to buy your book in the first place.

Who is your target audience?